When you begin your marketing journey there will be an overflow of ideas and concepts that will challenge you. As always, ideas are cheap and plentiful, and the true cost starts to show when you start implementing them.

That’s why automation is the way to go for email marketing: you can automate your processes and free up time and resources that you can then allocate to further develop your business. It’s amazing.

Triggering specific actions for your customers whenever they perform specific actions, it’s one of the main core functions of MailMatic Automation Engine.

Using MailMatic Automation Templates will allow you to design a journey for your customers to be embarked on and, like any work of art, email automation will require some time on your end to implement. Once set, they are ready to implement your vision 24/7.

Tip #1: Set up a sequence based on a real customer

At first, it might seem a bit abstract to imagine how to set up an email marketing automation strategy.

My first suggestion to you is: document the journey of some single real customers and guide them along, taking note of what works and whatnot, the process you followed, and the timing you used to communicate with them. At this point, you can use the MailMatic Automation engine to recreate the process you have taken with those customers. You can then implement this process at a larger scale, and it will not have taken any extra time or effort on your part.

Tip #2: Have your customers READ and ACT upon the email you sent them?

After you send out your email marketing campaign, the last thing you will want to do is to be sitting there waiting for replies to come in, being at the total mercy of elements you seem not to be in control of:

• Have the emails been delivered?
• Have they opened and read my email?
• Have they clicked and visited the offer I sent to them?

Being aware of the status of your email (if it has been read or not) puts you in a position to actively structure the next steps in your email marketing automation plan.

You can set up what the next steps will be and, after some time, you could be sending a follow-up mail to those who did not open your mail offering a better deal, and similarly send a follow-up mail to those who did open your offer but did not act upon it.

MailMatic allows you to monitor if (and when) your email gets opened and if your customers click on any of the links included in the mail.

Tip #3: Automatically subset your customers to personalize your emails to each customer

MailMatic Automation Engine allows you to segment and group different parts of your mailing list based on different criteria. A one potentially useful example could be to distinguish between customers who are aware of a certain product and those who might not know about it.

If a customer visited a link you sent them via your email, based on the “link clicked event” you could automatically tag them and separate them accordingly so that you can follow up with more targeted messages and information

Nello Castellano

Founder and Technologist at MailMatic – Nello is a technologist and founder with over 40 years of experience in the information technology industry. He has co-founded or founded several startups. His areas of expertise include software engineering, product management, customer acquisition & retention strategies, marketing analytics and digital media distribution.